Guardian: Adware scumbags rake in $2 billion a year

I have worked in a company where the marketing department were told directly by senior staff that these products should be avoided, but they went ahead anyway. Why? Because they are not judged by their pure view but by the returns for the company. Until companies take a broader view these things will continue. Even on a usability case The Guardian now uses adverts that are very annoying, why do you do it? Not for customer satisfaction, but for the money. Quite how advertising departments can prove a return on investment for such irritations is beyond me, but the point stands that companies are financially driven, even the Guardian.